Gary's Metal Detecting Forum
Gary's Detecting forum => General detecting talk => Topic started by: Keith67 on August 30, 2019, 12:44 am
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Is it just me or do others feel that lately, "new machines" are advertised way too far before they are ready?
Is it just a ploy to try and stop people buying alternatives while the machines are still in the production/testing phase, and in truth a long way off from being ready?
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Thats always been a Moonlab ploy. ;) :) Jerry.
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Thats always been a Moonlab ploy. ;) :) Jerry.
You’re not wrong, I worked in media and Marketing this was pre Internet, Minelabs reputation is a marketing mans wet dream, they have such a cult following, that the suggestion of a new machine will have people pre ordering, just so they can say theve got one.
I’am afraid I’am old fashioned, I’ll wait till the products been out and tried and tested.
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I call it psychological hype and yes Minelab are very good at it. :)
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I think the same applies to the Simplex, the months have rolled by :-[
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Love the one your with. :P
Terry
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Love the one your with. :P
Terry
I do Terry, no complaints with my machines and not looking to purchase buddy. Just interested in peoples thoughts on how some machines are promoted so long before you can actually get one !
I mean, what does "coming soon" really mean. Six months, nine months, a year !!!!
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This is good marketing ... its got your interest
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This is good marketing ... its got your interest
Certainly works on some Kris, I know people have been wanting to pre-order the Simplex for weeks, some are itching to get the money out their pocket :o
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it could end in tears
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At the Detectival when the Equinox was launched I was talking to one Minelab manic, he had ordered a Nox and a Gold Monster on the basis of the results the machines were giving on their test patch they had made up.
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Upon returning to detecting I purchased a Garrett Ace, the club I joined the Minelab was the most used machine, I was ridiculed one because I didn’t swing a Minelab and two my machine was Yellow ! And yet if the blurb is to beloved the Vanquish is Red.
I’am looking to purchase another detector for occasional beach use and as a back up for the deus
I am hanging on to see how the Simplex preforms , however I won’t be swayed by slick advertising I’ll simply wait and read users views, if not the Simplex I’ll pick up a 2ndhand Nox , In another year there wil be a must have machine out, so the market will be full.
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You must have some yorkshire blood in you ...... ;D
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You must have some yorkshire blood in you ...... ;D
Spot on Kris born and bred, raised on a dales farm where if it wasn’t broke don’t fix it, now live near York , deep pockets short arms is true for me
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Amazing how many people buy more detectors but don't need them. It seems a fair few people in our hobby have an insatiable appetite to try new stuff. Admittedly if money was no object I would probably be one of them ;D
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Marketing ploys makes otherwise normal people behave foolishly. Look at the I phones. If you already have I Phones 1 through 15, do you really need to wait in line for 18 hours just so you can get an I Phone 16 on the first day it comes out? Apparently MANY thousands of people feel that way. They just got to have it that first day.
Not very long ago I stood in line outside of a brewery for 45 minutes on a cold winter morning with another 150 crazy fools just to get in the door so I could by a case of one of their top ranked IPA's. Yes it was a damn fine hazy double IPA but pretty silly of me to do that. ;D
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Marketing ploys makes otherwise normal people behave foolishly. Look at the I phones. If you already have I Phones 1 through 15, do you really need to wait in line for 18 hours just so you can get an I Phone 16 on the first day it comes out? Apparently MANY thousands of people feel that way. They just got to have it that first day.
Not very long ago I stood in line outside of a brewery for 45 minutes on a cold winter morning with another 150 crazy fools just to get in the door so I could by a case of one of their top ranked IPA's. Yes it was a damn fine hazy double IPA but pretty silly of me to do that. ;D
I admire your honesty Lodge. I'll always stand in line for a good beer ;D
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I agree Keith with the Marketing crap! Have it in stock and be ready to ship it within
a few months of announcing. I myself get turned off with that kind of marketing. Either
have it ready for market prior to hyping it or don't hype it. My Son is interested for the Holidays
but what year will it be ready for sale! Come on Minelab you do make good detectors but the marketing
department need help.
Terry
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Not just a Minelab thing Terry, more thinking about a trend that's growing, fanfares and trumpets then waiting and waiting. I believe in:-
Develop it
Build it
Test it
Announce it.
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We now live in a very materialistic society, instant gratification is normal.
I know being a Yorkshire lad I’am financially astute ( Tight as a ) but I was raised that if you can’t afford it you can’t have it, or you save for it, modern marketing takes advantage of the materialistic urges of the modern generation, the drip feeding of information about a new machine that the manufacturer has a wharehouse full, and simply rations new machines to chosen dealers..
The result is Tim or John turns up at the dig with the latest machine and everyone wants one a win win for the manufacturers and marketing.
I for one wil reasearch a machine on forums such as this ,talk to owners and wait to see what pros or cons and will not be swayed by slick marketing campaigns.